At the end of the day you bet on people, not on strategy

Published on 16-06-2016

On June 9th Textkernel invited CompanyMatch to their Intelligent Machines and the Future of Recruitment conference in Amsterdam and simultaneously celebrated their 15th anniversary. Textkernel prepared a great line-up of speakers which the CompanyMatch team could not miss out on. The conference was held in the Beurs van Berlage in the centre of Amsterdam and had over 400 attendees from many different continents with different backgrounds and competencies.


20 sessions of utmost interest by speakers from all different kinds of backgrounds such as technology or academics discussed everything about the future of HR and Recruitment and how the near future will be influenced by developments in machine learning & matching.

For me there was quite a lot of information which can be related to the best fit between candidate and employer and also how this will be affected by changes and developments in the HR and Recruitment market. Let me share my key takeaways.

“A company’s employees are its greatest asset and your people are your product”
This opening quote of Glen Cathey (referring to Richard Branson) for his talk about how semantic search changes recruitment is something very important, very true and very inspirational. Even in today’s world people are the reason for success and therefore your greatest asset. This is why it is tremendously important to make sure that you employ the right people. And yes the criteria for the “right” people include things such as experience, expertise and education but they also include the personal fit, aligning drivers, values and motivators of the candidates that you are looking for.

“At the end of the day you bet on people, not on strategy”
Another excellent quote by Lawrence Bossidy that Glen Cathey used to discuss this matter. And he could not be more right. “People create your strategy” he said. So if you do not have the right people that fit to your company then you will certainly not have the right strategy and most certainly not succeed.

“I want a meaningful job that fits to me and my life.”
Prof. Dr. Armin Trost from Germany centered his session all about ‘the Agile Future of HR and Talent Acquisition’ and brought some light on the still to be discovered topic of the future of HR. One of the first quotes he mentioned was “the right people, in the right place, at the right time” which first really sounds like a true and plausible statement. However, Armin Trost argues that whoever still lives by this motto and continues to do so in the future is doomed to fail.

HR has to change because people have changed
His big message is that HR has to change because people have changed. In today’s world it is not the right people in the right place at the right time anymore but rather the desire to do something that really drives you and means something to you as a person. People want to matter and feel like they are doing something useful. This is just another example that points out the utmost importance of aligning drivers, values and motivators between candidate and employer, or how we like to call it: Cultural Fit. No individual will ever feel like their job fits to them if they do not fit in with the company and no employee will feel like they matter if they cannot identify themselves with their company.

The CompanyMatch team would like to thank the Textkernel team for a very well organized conference and the opportunity to take a lot of useful information, opinions and speculations about the future of matching in the HR and Recruitment industry with us. Happy 15th birthday!

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